Brand Storyteller & Creative Director Copy

AMERICAN BUSINESS TECHNICAL UNIVERSITY (ABTU) Longform
Student Recruitment Infomercial
Announcer: Hi There . . .
Have you struggled to make college work for your lifestyle? ...
or maybe you’ve never even gone because you think
“College just isn’t for you?”
Girl: (Walking in Downtown St. Joe) That’s exactly how I feel !!!
Announcer: But what if there were another way?
Girl: It would have to work around my schedule
Announcer: OK . . .
Girl: I would be able to go when I can afford to and stop when work or family life gets in the way and then resume . . .
WITHOUT losing any credits or having to retake any classes. and I’d want to learn from teachers with Experience in my Field.
Announcer: Is that all?
Girl: Yeah, . . . but seriously, is that even possible?
Announcer: American Business & Technology University has designed a new style of education that reflects your needs.
Girl: Go on . . . I’m listening.
Announcer: At ABTU we’re listening too because we offer Credential Stacking.
Girl: Credential Stacking?
Announcer: Start your degree, pay as you go . . .
Put a bookmark in it when things get hectic . . . Pick up where YOU left off AS YOU HAVE TIME and MONEY,
without the hassle of curriculum changes that force you to retake classes or lose credits that expire.
Girl: ARE YOU SERIOUS?
Announcer: Absolutely.
And, Meet Our Faculty (Each instructor gets a line)
At ABTU, We only hire working teachers with Experience in the Field.
We’re available for One on One time with you at least once a week.
At ABTU, You’re a person, not a number.
Upon completion, you’ll walk away with an Accredited degree.
Certifications, Technical Degrees, Associate’s Degrees, and Bachelor’s Degrees ... and we offer degrees based on the current job market.
You end up with Respected Credentials without a mountain of Debt.
Girl: That should help when I’m looking for a job . . .
Announcer: That’s the idea. So what are you waiting for?
You owe it to yourself to finish your degree with American Business & Technology University
Grad #1: Thanks, ABTU !!!
Grad #2: Thanks, ABTU !!!
Grad #3: Thanks, ABTU !!!
Announcer: Contact us today and start your future now.
Build your Career using Credential Stacking with ABTU . . . Because Life Happens.
__________________________________________________________________commercial break
1 x :30 COST
(a humorous list of items people gave up to afford college)
Announcer: What did your college education cost you?
Student #1: My Credit Score
Student #2: Half of My Paycheck . . . for 20 years.
Student #3: My Car (Shot of guy at door doing repo)
Announcer: With ABTU, we offer Credential Stacking.
Start your degree, pay as you go . . .
Put a bookmark in it and Pick up where YOU left off AS YOU HAVE TIME and MONEY. . .
without the hassle of curriculum changes that force you to retake classes or lose credits that expire.
Guy: ARE YOU SERIOUS?
Announcer: Absolutely.
and we offer degrees based on the current job market.
What are you waiting for? You owe it to yourself to finish your degree with American Business & Technology University
Contact us today and start your future now.
Build your Career using Credential Stacking with ABTU . . . Because Life Happens.
__________________________________________________________________back to informercial
(Happy Grad with Awesome Job)
Mark: Hi. I’m Mark. I’m (TITLE at BUSINESS) and I’m enjoying a pretty successful lifestyle thanks to ABTU. They gave me the training I needed to land this great paying job.
I had the option to take my courses Self Paced or Live and Instructor Lead
The live courses included Classmates and Instructor interaction.
One on One Live and Flexibility of Classes with an
Evenings and Saturday Morning Option
With the track I chose, I earned an Accreditation
Announcer: Accreditations include: National / Regional Vocational Recognized by Department of Education, Defense Department, Veterans Administration and Missouri Department of Higher Education.
Our programs are designed based on the current Job Market.
Computer Programming
Network and Cyber Security
Business / Tech
Health Information Tech
Professional Development
Many of our programs are Grant Based, which leaves you with Zero Dept,
Mark: and thanks to Credential Stacking I was able to start my degree, pay as I progressed . . .
The Flexibility of ABTU allowed me to put a bookmark in it my studies when things got hectic . . .
I later picked up where I left off when things slowed down AS I HAD TIME and MONEY,
without the hassle of curriculum changes that force you to retake classes or lose credits that expire.
They even let me Test Drive my first course for FREE without a major commitment to make sure it worked for my lifestyle
Announcer: What are YOU waiting for?
You owe it to yourself to finish your degree with ABTU. Build Your Career using Credential Stacking with ABTU . . . Because Life Happens.
Build Your Career using Credential Stacking with ABTU . . . Because Life Happens.